Interview "Alastian: way of buying polymers via Internet" (17)

Alastian benefits from the fact that Basell is the world’s largest producer of Polypropylene, a leading supplier of Polyethelyne and advanced Polyolefins products, and a global leader in the development and licensing of polypropylene and polyethylene processes and catalyst.

The high quality of the products, the great brand-name and the marketing network are of direct advantage for Alastian and its customers.

Basell is continuing and expanding a technology heritage that dates back to the very beginning of Polyolefins Industry. This ensures that Alastian is not only offering products against a competitive price, but also with the necessary technological advantage to remain competitive on a sustainable basis. For us, customer relation management is a proven and highly valued concept.

Alastian can be more competitive than other suppliers/traditional channels because our offer is based on a standardized product and service portfolio. To implement and keep this standardization we have established a number of business rules :

The minimum volume per order is a full truck load per grade. We are not able to accept partial shipments.

The order placement needs to be at least 5 working days prior to delivery. E.g. earliest delivery for an order placed on the 9th of October is the 13th of October. Rush orders are not possible.
Orders can only be placed within a time window of 30 days. This means on the 12th of October you can place an order for delivery until the 12th of November.

As order changes are creating additional cost we charge a flexibility fee for each order change orcancellation.

The standard payment term in WE is 15 days from the end of the month. Other payment terms as 30 or 60 days are subject to an additional fee. For cash in advance we grant a discount of 1%.
Alastian – The benefits for our customers

Despite these strict business rules, the Alastian concept and the online selling offers numerous advantages to our customers :

1. Alastian prices are competitve due to

> unbundled services, meaning you pay for a standardized package, only in case of extras
you pay an extra charge

> the immediate discount is growing with every order and is always based on
the purchase of the last 12 months ; on top of that we can offer a loyalty discount

> transport will be charged at real freight cost

2. Alastian gives access to a high quality commodity portfolio at attractive prices

3. Alastian platform provides customers with actual market information online

4. Ordering/pricing window 30 days gives you the possibility to fix prices over 30 days.

5. Alastian stands for reduced complexity and an easy to use/convenient tool